OUR STORY

Drawing inspiration from the ancient word PAARVI, synonymous with “celebration”, our brand merges time-honoured ayurvedic traditions with modern beauty to celebrate the queen within. PAARVI celebrates culture and diversity, encouraging the discovery of inner strength, grace and self-care.

REFLECTIONS

Growing up, self-care rituals like weekly oiling and homemade face masks were integral to my upbringing, though I didn't fully appreciate them at the time. As life moved forward, these cherished rituals gradually faded from my daily routine.

However, the pivotal moment came during my post-partum experience. Searching for natural yet effective remedies for post-partum hair loss led me back to my childhood memories of my mum creating herbal potions from our garden, generously applying them to my hair.

This journey unexpectedly led me to establish PAARVI — a brand anchored in tradition yet tailored for contemporary living. It sparked a deep desire to reintroduce and revive these traditions for my own children, as a way to reconnect with our cultural heritage and proudly share our unique narrative.

CONNECTING THROUGH GENERATIONS

PAARVI embodies more than beauty; it serves as a bridge between generations, preserving traditions and passing down wellness rituals embedded in our cultural identity to future generations—a source of pride and celebration.

With this vision in mind, each ingredient in our formulations is meticulously selected to fulfill a specific purpose. My mission is to uphold the authenticity of Ayurveda by utilizing natural ingredients that meet the highest standards of quality and efficacy.

I invite you to be a part of our journey where we authentically and purposefully highlight the elevated rituals of India.